GEO
When the answer is generated, be in it.
A growing share of buyers now get their answer from ChatGPT, Gemini, Perplexity or an AI overview instead of a list of ten blue links. Generative Engine Optimisation is the work of making sure that when those systems answer a question in your category, your business is what they cite.
What we work with
- Schema.org / JSON-LD
- Entity optimisation
- Answer-engine monitoring
- Content architecture
Scope
What this includes
Answer-engine visibility
Tracking how ChatGPT, Perplexity, Gemini and AI Overviews currently answer the questions that matter in your category, and whether you appear at all.
Content structured for retrieval
Clear claims, direct answers, and the entity and schema markup that makes a page easy for a model to quote accurately.
Citation building
Presence in the sources these systems actually draw on — documentation, directories, comparison pages and credible third-party mentions.
Monitoring
Regular checks on how your brand is described by answer engines, including correcting what they get wrong.
Process
How we run it
- 01
Baseline
We ask the answer engines your buyers' real questions and record what they say today.
- 02
Gap analysis
Where competitors are cited and you are not — and, more usefully, why.
- 03
Restructure
Content and markup reworked so your pages are quotable, not just readable.
- 04
Re-test
The same questions, re-asked on a schedule, so movement is measured rather than assumed.
More
Other services
Tell us the workflow. We will tell you what it needs.
A short call about one real process, and a clear answer on what it would take.